This Capitol music artist took the world by storm during the COVID-19 pandemic and hasn't slowed down since. With a gold record under his belt and a day job as a USPA mailman, BFB Da Packman is one of the most authentic and eccentric characters in the music industry. I was thrilled to work on several graphic projects for him developing his EPK and national tour posters. My goal was to showcase his playful and energetic personality. From print and digital materials to merchandise and physical activations, I put my all into this project, making sure that every aspect of the tour branding reflected Packman's persona.
Electronic Press Kit
As you can see, from the artist deck, BFB Da Packman has an affinity towards doughnuts. For his first national tour in 2021, I designed these posters with this in mind. First I created a consistent color palette of oranges, blues, and reds - then I built the map feature that can be found prominently throughout the majority of the graphics. For the city markers on the map, I integrated doughnuts as the location pins. In addition to the static imagery the original tour package also included motion elements for social use.
